brand strategy
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Entrepreneur
The Positioning Mistake That Makes Great Businesses Invisible
The Positioning Mistake That Makes Great Businesses Invisible People don’t have a remembering problem. They have a filtering problem. And…
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Entrepreneur
Loyalty or Competence: Which One Scales Your Business?
Loyalty or Competence: Which One Scales Your Business? There was a time when businesses competed mostly on price. Then came…
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Entrepreneur
Indomie vs Maggi Noodles: How Indomie Won Nigerian Kids
How Indomie Quietly Won Nigeria While Maggi Lost the Noodles War There’s something funny about business. Sometimes, the brand with…
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Entrepreneur
Brand Archetype Strategy: Which One Fits Your Business?
Two accounting firms serve the same market. One talks like a university professor: formal, technical, expertise-heavy. The other talks like…
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Entrepreneur
Brand Storytelling: Make Your Customer the Hero
Your business story probably starts like this: “Founded in 2018, we’re dedicated to providing quality products with excellent customer service.”…
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Entrepreneur
Mission Statement: Use It or Drop It
Your mission statement says something about “delivering excellence through innovative solutions while maintaining the highest standards of integrity to exceed…
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Entrepreneur
Platform Psychology II: How to Choose the Top 3 Platforms for Your Business
In Part I of Platform Psychology, we uncovered why understanding platform psychology is the foundation of a strong digital strategy.…
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Entrepreneur
What Makes a Brand Luxury: Beyond Saying It
What makes a brand luxury? It’s a question many of us ask when walking past boutiques and adverts, especially in…
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Entrepreneur
Branding and Communication Terms Every Entrepreneur Needs
In a world where customers are bombarded with options, branding and communication are what set businesses apart. First, let’s settle…
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