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Entrepreneur
Marketing Strategy: When the Channel Becomes the Strategy
Marketing Doesn’t Begin and End on Social Media Platforms If posting isn’t a marketing strategy as established in a previous…
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Entrepreneur
Posting Is Not a Marketing Strategy
Gone are the days when buyers had to meet sellers in a physical place before they could buy from them.…
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Entrepreneur
Upstream Marketing: What Happens Before You Start Selling
Your Marketing Problem Might Be Happening Before Marketing Marketing doesn’t begin when you start promoting. It can begin much earlier,…
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Entrepreneur
Brand Strategy: When Good Plans Meet Bad Decisions
When a Good Brand Strategy Meets Bad Business Decisions A brand is struggling, so what is the first thing most…
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Entrepreneur
Internal Brand Culture: How to Match Your Brand Promise
How to Make Your Internal Culture Match Your Brand Promise The Promise Vs. Reality As a business, it’s easier to…
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Entrepreneur
Micro-Communities in Marketing: Beyond Mass Influencers
How Do Brands Move From Mass Influencers to Micro-Communities? The Question Behind the Question Micro-communities in marketing are becoming more…
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Entrepreneur
Brand Differentiation: How Brands Slowly Become Commodities
How Brands Slowly Become Commodities Some brands start out with a very clear understanding of who they serve, what those…
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Entrepreneur
What Makes a Business a Brand? Beyond the Logo, Name and Transactions
What Actually Makes a Business a Brand? So, if a business is not automatically a brand simply because it has…
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Entrepreneur
Business vs Brand: Should You Call Your Business a Brand?
Should You Call Your Business a Brand When It’s Just a Business? Business vs brand starts with the understanding of…
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Entrepreneur
Customer Experience: How to Shape the Experience Customers Get From Your Brand
Shaping the Experience Customers Get From Your Brand Customer experience, as well as brand experience, doesn’t happen by accident. For…
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