Entrepreneur
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Internal Brand Culture: How to Match Your Brand Promise
How to Make Your Internal Culture Match Your Brand Promise The Promise Vs. Reality As a business, it’s easier to…
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Poultry sector offers fastest path to jobs, food security – PAN
The National Vice President, Poultry Association of Nigeria (PAN), South-East Region, Mr Izuolisa Onu, says the poultry industry remains one…
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Micro-Communities in Marketing: Beyond Mass Influencers
How Do Brands Move From Mass Influencers to Micro-Communities? The Question Behind the Question Micro-communities in marketing are becoming more…
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Tinubu Approves CVFF, Oyetola Moves to Fast-Track Loans
President Bola Tinubu has authorised the disbursement of the Cabotage Vessel Financing Fund (CVFF), with the Minister of Marine and…
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Brand Differentiation: How Brands Slowly Become Commodities
How Brands Slowly Become Commodities Some brands start out with a very clear understanding of who they serve, what those…
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What Makes a Business a Brand? Beyond the Logo, Name and Transactions
What Actually Makes a Business a Brand? So, if a business is not automatically a brand simply because it has…
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Business vs Brand: Should You Call Your Business a Brand?
Should You Call Your Business a Brand When It’s Just a Business? Business vs brand starts with the understanding of…
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Customer Experience: How to Shape the Experience Customers Get From Your Brand
Shaping the Experience Customers Get From Your Brand Customer experience, as well as brand experience, doesn’t happen by accident. For…
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KVV – Three Days of Shopping, Sales and Business Opportunities
The KVV Ember Exhibition is set to bring together businesses, shoppers and entrepreneurs in Ilorin, creating what could become a…
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Thinking of Market Expansion? Here Are 7 Things to Check First
Thinking of Market Expansion? One of the recognisable signs of a growing business is the need for market expansion. Almost…
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