Entrepreneur
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If Your Ilorin Business Depends Only on Referrals, You’re in Trouble
If Your Business Depends Only on Referrals, You’re in Trouble Let’s start with the good news. If customers are referring…
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5 Things to Know Before Entering a Growth Industry
5 Things to Know Before Entering a Growth Industry Entering a growth industry feels like walking into a room that’s…
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The 3 Rs of Partnership: Rules, Responsibility, and Rewards
Before Any Partnership: Define Rules, Responsibility, and Rewards Most business partnerships do not fail because they are bad people. They…
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Sachetisation: Why Nigerian Families Stopped Buying in Bulk
If you walk into any household in 2015. You’d find a 900g tin of Peak milk, 2kg bags of rice,…
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From Creator to Owner: Why Attention Alone Won’t Build Wealth
You may have 50k followers while your posts get thousands of views and brands occasionally pay you for promotions. Moreso,…
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Why Your Supply Strategy Dies in Real Markets
Why Your Supply Strategy Dies in Real Markets Most businesses don’t have a supply strategy problem. They have a thinking…
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Substitution Competitors: The Threat You’re Not Watching
Substitution Competitors: You’re Watching the Wrong Competitors. You are watching the wrong competitors and it is quietly costing you sales…
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Why “DM for Price” Destroys Trust (Do This Instead)
“DM for Price” Destroys Trust (Do This Instead) You see it on every other business Instagram post in Nigeria: “DM…
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Build Accountability in Your Team Without Micromanaging
Build Team Accountability Without Micromanaging Most business owners don’t wake up and decide to become micromanagers. They get pushed into…
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Vulnerability Marketing: How Much Struggle Should You Share?
Vulnerability Marketing: How Much Struggle Should You Share? When it comes to Vulnerability Marketing, Nigerian business owners hear “be authentic”…
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