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Breaking News
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Entrepreneur
ROAS vs. LTV: Why High ROAS Doesn’t Mean Real Profit
ROAS vs. LTV: When Profitable Ads Quietly Destroy Your Business A fashion boutique owner once showed me her ad dashboard with the…
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Employment
Youth Unemployment: A Drag on Nigeria’s Economic Growth
Ilorin-based legal practitioner, Mr Jamiu Aliyu, has warned that unemployed youths pose a significant threat to national stability and economic growth. Aliyu, who said this…
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Finance
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Economy
CBN FX Policy: CBN Reopens FX Market to BDCs to Boost Dollar Liquidity
The Central Bank of Nigeria (CBN) has approved the return of licensed Bureau De Change (BDC) operators to the Nigerian…
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Commercial law
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Local
Local Content: Driving Kwara’s Economic Growth
The General Manager of the Kwara State Public Procurement Agency (KWPPA), QS Raheem Abdulbaki, has emphasized the importance of local…
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Trending News
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Economy
CBN Forbearance: Shareholder Returns Under Threat, Banks Seek Exit Strategies
Shareholders of different banks have appealed to financial institutions to redouble their efforts toward exiting the Central Bank of Nigeria’s…
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Technology
Nigeria LNG Opens Submissions for 2025 Science and Literature Prizes
Nigeria LNG Ltd. has officially announced that submissions are now open for the 2025 Nigeria Prize for Science and Literature.…
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State
Kwara 2025: What Does The Budget Say?
The 540.3 billion Naira budget presented by the Governor of Kwara State, Governor AbdulRahman AbdulRazaq, reflects the focus of the…
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Technology
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Economy
Nigeria’s Inflation Drops to 15.10% in January 2026 as Food Prices Ease – NBS Report
Nigeria’s inflation rate moderated in January 2026, offering a small but important relief to households and businesses. According to the latest Consumer…
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Entrepreneur
ROAS vs. LTV: Why High ROAS Doesn’t Mean Real Profit
ROAS vs. LTV: When Profitable Ads Quietly Destroy Your Business A fashion boutique owner once showed me her ad dashboard…
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Entrepreneur
Visibility vs. Virality: What Does Your Brand Need?
A skincare brand posted consistently for eight months. What followed was a slow but steady follower growth, engagement, regular sales…
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Entrepreneur
Brand Archetype Strategy: Which One Fits Your Business?
Two accounting firms serve the same market. One talks like a university professor: formal, technical, expertise-heavy. The other talks like…
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Entrepreneur
Customer Feedback Pivot: The Product Nobody Bought
Folake spent eight months building a meal planning app for busy professionals. She designed features, hired a developer, created content.…