Ilorin Commerce Chronicle
-
Entrepreneur
Internal Brand Culture: How to Match Your Brand Promise
How to Make Your Internal Culture Match Your Brand Promise The Promise Vs. Reality As a business, it’s easier to…
Read More » -
Entrepreneur
Micro-Communities in Marketing: Beyond Mass Influencers
How Do Brands Move From Mass Influencers to Micro-Communities? The Question Behind the Question Micro-communities in marketing are becoming more…
Read More » -
Entrepreneur
Business vs Brand: Should You Call Your Business a Brand?
Should You Call Your Business a Brand When It’s Just a Business? Business vs brand starts with the understanding of…
Read More » -
Entrepreneur
Customer Experience: How to Shape the Experience Customers Get From Your Brand
Shaping the Experience Customers Get From Your Brand Customer experience, as well as brand experience, doesn’t happen by accident. For…
Read More » -
Entrepreneur
The Brand Loyalty Test: Is Your Brand Passing It?
The Brand Loyalty Test: Is Your Brand Passing It? A walk down any street around Tanke or Fate and you’re…
Read More » -
Entrepreneur
Is Brand Recognition the Same as Brand Reputation?
Brand Recognition vs. Brand Reputation GTBank. Access Bank. First Bank. UBA. Zenith Bank. Fidelity Bank. Stanbic IBTC. Wema Bank. FCMB.…
Read More » -
Entrepreneur
Why Customers Experience Your Systems, Not Your Effort
Why Customers Experience Your Systems, Not Your Effort No customer has ever wondered how many meetings your team held before…
Read More » -
Entrepreneur
How to Build a Timeless Brand That Customers Trust for Years
How to Build a Timeless Brand That Customers Trust for Years Markets move faster than they ever have. Platforms evolve…
Read More » -
Entrepreneur
Internal Branding: 5 Pillars Every Business Needs to Build a Strong Brand
Internal Branding: 5 Pillars Every Business Needs to Build a Strong Brand Customers never interact with a logo. They interact…
Read More » -
Entrepreneur
The Business Growth Ladder: Why Some Brands Grow While Others Stay Busy
The Business Growth Ladder: Why Some Businesses Grow While Others Stay Busy One of the biggest lies in entrepreneurship when…
Read More »