marketing strategy
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Entrepreneur
The Visibility Flywheel: Why Some Brands Keep Growing
The Visibility Flywheel: Why Some Brands Keep Growing A small coffee shop opened in Ilorin with no celebrity launch, no…
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Entrepreneur
Should You Target One Buying Motive or Many?
Should You Target One Buying Motive or Many? A fitness app once launched an advertising campaign that looked almost impossible…
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Entrepreneur
Distribution Channels: Your Product Cannot Sell If Nobody Sees It
Why Distribution Channels Are Not Optional Distribution channels are where most businesses quietly lose the game. Funny how it’s not…
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Entrepreneur
Indomie vs Maggi Noodles: How Indomie Won Nigerian Kids
How Indomie Quietly Won Nigeria While Maggi Lost the Noodles War There’s something funny about business. Sometimes, the brand with…
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Entrepreneur
Substitution Competitors: The Threat You’re Not Watching
Substitution Competitors: You’re Watching the Wrong Competitors. You are watching the wrong competitors and it is quietly costing you sales…
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Entrepreneur
Customer Journey Map: Why People Almost Buy and Then Disappear
A customer journey map shows exactly where potential customers disappear between discovering you and paying you. Most businesses can’t answer…
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Entrepreneur
The Psychology Behind Brand Loyalty
Have you ever wondered why someone insists on buying Pepsi instead of Coke or why some people queue for Apple…
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Entrepreneur
Buyer Persona: A Step-by-Step Guide to Creating a Simple One
Let’s be honest, most entrepreneurs think they know their audience, until it’s time to sell. Then reality hits: people aren’t…
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Entrepreneur
Brand Guidelines For Small Businesses
Brand Guidelines are not reserved for big corporations with million-naira budgets and global teams. Every small business that wants to…
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Entrepreneur
Small Business Marketing: What You’re Getting Wrong and How to Fix It
When people hear the word marketing, they picture billboard ads, influencer campaigns, and TV commercials. The kind only big corporations…
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