Sales Strategy
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Entrepreneur
The Business Momentum Loop: Why Some Businesses Keep Growing
The Business Momentum Loop: Why Some Businesses Keep Growing Every entrepreneur has seen it happen. A business seems to appear…
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Entrepreneur
Visibility Is a Sales Strategy, Not a Content Strategy
Visibility Is a Sales Strategy, Not a Content Strategy A business owner once said something that sounded completely reasonable. “I’m…
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Entrepreneur
Should You Target One Buying Motive or Many?
Should You Target One Buying Motive or Many? A fitness app once launched an advertising campaign that looked almost impossible…
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Entrepreneur
B2B vs B2C: How Buying Motives Change (And Why It Matters)
B2B vs B2C: How Buying Motives Change (And Why It Matters) You can sell the exact same product to a…
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Entrepreneur
Business Needs: The Market Does Not Care About Your Passion
Business Needs Matter More Than Your Passion Business needs matter more than your passion, your dreams, your desire to “be…
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Entrepreneur
Referral Marketing: The Low-Cost Growth Strategy Your Ilorin Business Needs
Referral Marketing: That One Thing You Need to Know Referral marketing in Ilorin is already happening, you just haven’t built…
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Entrepreneur
Still Getting Low Sales? These 3 Mistakes Are Why
Why Your Ilorin Business Has Low Sales And It’s Not What You Think Low sales are frustrating. You make sales…
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Entrepreneur
Nigerian Buying Behaviour: Why We Buy and Stay Loyal
Understanding Nigerian buying behaviour goes far beyond knowing what people want to purchase. It is about paying attention to the…
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Entrepreneur
Why Trust Is the Real Currency in Sales (Part 2)
In the last post, we looked at something important that business owners play down – that trust is the real…
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Entrepreneur
Pricing Strategies: 8 Pricing Strategies to Grow Your Business
Pricing strategies are one of the most powerful tools in your business toolkit. Unfortunately, many entrepreneurs, especially those in an…
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