pricing strategy
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Entrepreneur
Sachetisation: Why Nigerian Families Stopped Buying in Bulk
If you walk into any household in 2015. You’d find a 900g tin of Peak milk, 2kg bags of rice,…
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Entrepreneur
The Psychology of Pricing: Raise Prices Without Losing Customers
The Psychology of Pricing: Raise Prices Without Losing Customers The fear that stops most businesses from raising prices sounds like…
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Entrepreneur
High Inflation: What It Means for Nigerian Businesses
High inflation is no longer a headline problem. It is now a daily business problem. According to the Central Bank…
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News
Fuel Fight: Dangote’s Bold Move Sparks Job Loss Fears
The Petroleum Products Retail Outlets Owners Association of Nigeria (PETROAN) has raised concerns about Dangote Refinery’s forward integration strategy on…
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Entrepreneur
Competitive Pricing: How One Mistake Cost Niola a Business Deal
In the world of business, competitive pricing is not just about being affordable; it’s about sending the right signal to…
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Entrepreneur
Stephen Akintayo’s $18K Mentorship: Business Lessons Learned
Recently, a story trended online about a motivational mentor, Stephen Akintayo, who faced backlash after charging $18,000 for a mentorship…
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