content strategy
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Entrepreneur
The Storytelling Archetype: How to Make Your Brand Stories Unforgettable
When we talk about storytelling, two important concepts usually come up: frameworks and archetypes. A storytelling framework is about how…
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Entrepreneur
Target Audience: How to Find and Speak to the Right People in Business
A target audience refers to a specific group of people who are most likely to be your potential customers. It’s…
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Entrepreneur
Methods for Reaching Your Audience: A Segment-Based Approach
In online marketing, reaching your audience isn’t simply about focusing on one channel to communicate your brand; it’s about matching…
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Entrepreneur
How to Apply the Grunt Test for Social Media Page
In a previous post, we explained the idea behind the “Grunt Test” and what it means for you as a…
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Entrepreneur
Content is Still King: 5 Strategies for Business Growth
“Content is king”—it’s a saying that’s stood the test of time. If you’re a business owner wanting to build a…
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