consumer behaviour
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Entrepreneur
Indomie vs Maggi Noodles: How Indomie Won Nigerian Kids
How Indomie Quietly Won Nigeria While Maggi Lost the Noodles War There’s something funny about business. Sometimes, the brand with…
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Entrepreneur
Sachetisation: Why Nigerian Families Stopped Buying in Bulk
If you walk into any household in 2015. You’d find a 900g tin of Peak milk, 2kg bags of rice,…
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Economy
Services, Media, and Entertainment Growth Despite the Economy
Services, media, and entertainment growth looks strange at first. Prices are high. Money is tight. Yet these sectors keep expanding.…
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Entrepreneur
How Local Culture Will Shape Brand Communication in 2026
Local culture will shape brand communication in 2026 more than any other factor has done in the past, especially in…
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Entrepreneur
Detty December: How Businesses Can Benefit from this Season
Detty December comes with a certain but special kind of energy. People move more and gather more. The season opens…
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Entrepreneur
Cultural Intelligence in Business: How Temu Cracked the Nigerian Market
Analysis: How Temu Cracked the Nigerian Market Temu’s success in Nigeria wasn’t about having the cheapest products or the biggest…
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Entrepreneur
8 Buying Motives Every Salesperson Must Know
Today, we’re going to be looking at some buying motives, you, as a salesperson, should know and not just know…
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Entrepreneur
Ilorin Consumers Are Now Online: Why They Live There and What Local Businesses Must Do
Ilorin consumers are now online, and this shift is bigger than many business owners realise. Hello and welcome to…
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