business growth
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Entrepreneur
Define Your Ideal Customer With These 5 Questions
One thing you’ve heard over time as a business owner or entrepreneur is to “know your audience,” but what does…
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Entrepreneur
Target Audience: How to Find and Speak to the Right People in Business
A target audience refers to a specific group of people who are most likely to be your potential customers. It’s…
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Entrepreneur
Methods for Reaching Your Audience: A Segment-Based Approach
In online marketing, reaching your audience isn’t simply about focusing on one channel to communicate your brand; it’s about matching…
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Entrepreneur
What Is the Role of a CEO in a Startup?
Are you a startup CEO or an entrepreneur CEO? Either way, your job is not just to “serve” customers. Your…
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News
MTN Nigeria: Investors Flock Back as Earnings Rebound
The story has changed; many investors are trying to get inside, buying MTN Nigeria shares they have previously dumped. In…
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Entrepreneur
The Grunt Test: Why Your Social Media Page Might Be Costing You Sales
There are many things you can do to improve your social media presence and how much you use it for…
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Entrepreneur
Entrepreneurial Mindset: How to Think, Act, and Grow Like an Entrepreneur
To become an entrepreneur, a person needs to know how business and economics work. They need to have relevant…
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Economy
Moniepoint: Top African Growth, Again!
Moniepoint Inc. has again been ranked by the Financial Times as one of Africa’s fastest-growing companies, marking a third consecutive…
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Entrepreneur
Pricing Strategies: 8 Pricing Strategies to Grow Your Business
Pricing strategies are one of the most powerful tools in your business toolkit. Unfortunately, many entrepreneurs, especially those in an…
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Entrepreneur
Competitive Pricing: How One Mistake Cost Niola a Business Deal
In the world of business, competitive pricing is not just about being affordable; it’s about sending the right signal to…
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