Entrepreneur
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Target Audience: How to Find and Speak to the Right People in Business
A target audience refers to a specific group of people who are most likely to be your potential customers. It’s…
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Value Ladder Stages: How to Move Your Audience from Attention to Advocacy
Value ladder stages for business growth aren’t just some fancy marketing concept; they’re the backbone of how successful brands move…
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Methods for Reaching Your Audience: A Segment-Based Approach
In online marketing, reaching your audience isn’t simply about focusing on one channel to communicate your brand; it’s about matching…
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The Different Types of Audiences You Must Target for Faster Conversions
In today’s fast-paced business world, one-size-fits-all marketing no longer works, as there are different types of audiences you must target.…
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Before You Seek Visibility for Your Business, Read This
Before You Seek Visibility for Your Business, Read This Besides the goal of profit-making, every business desires to be seen.…
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Loan App Nightmare? Know Your Rights in Nigeria’s Digital Lending Space
Nigeria’s mobile loan apps promise quick cash, but many users and regulators warn that some operate outside the law. Complaints…
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How to Gain Visibility for Your Business — Even on a Budget
There was Lade, a 25-year-old hairpreneur who had one major goal —to gain visibility for her business and grow it…
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5 Proven Ways to Promote Your Business and Make Massive Sales in Ilorin
If you’re a business owner looking to promote your business and make massive sales in Ilorin, you’re not alone. It…
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Bring-It-to-Me Mindset in Ilorin: Why Local Businesses Must Deliver More Than Just Products
The bring-it-to-me mindset in Ilorin is no longer a prediction—it’s the new reality. In Ilorin today, customer loyalty is no…
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Your Guide to Legally Operating a Shortlet in Nigeria’s Hot Market
Short-term rentals (often referred to as shortlets) are booming in cities like Lagos, Abuja, and Port Harcourt, as well as…
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