Entrepreneur
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Content Repurposing: Turn One Idea into Multiple Post Ideas
Content repurposing is the only reason many small business owners stay consistent online without losing their minds. Anyone can post…
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Social Media Marketing: 3 Stages to Turn Followers into Customers
Have you ever checked your page analytics and seen likes, shares and comments but not one sale? Many Nigerian business…
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Storytelling That Drives Customer Decisions
Every brand is trying to tell a story, but not every story leads customers to act. Many businesses create content…
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7 Ways to Creating a Clear Message for Your Diverse Businesses
Creating a clear message for your diverse businesses is not something only big brands need. It’s something every Nigerian entrepreneur…
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Standard Operating Procedures: Building a Business that Work Without You
You are a business owner in Nigeria with employees but can’t take a break, can’t travel, can’t even spend a…
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5 Levels of Entrepreneurship
In Nigeria today, almost everyone calls themselves an “entrepreneur.” The title has become a badge of honour. Once you start…
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Nigeria’s 2025 Tax Reform: What Every Freelancer and Remote Worker Must Know Before 2026
In June 2025, Nigeria’s President signed four major tax reform bills into law. This marks the most significant change to…
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The Psychology Behind Brand Loyalty
Have you ever wondered why someone insists on buying Pepsi instead of Coke or why some people queue for Apple…
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Buyer Persona: A Step-by-Step Guide to Creating a Simple One
Let’s be honest, most entrepreneurs think they know their audience, until it’s time to sell. Then reality hits: people aren’t…
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How to Write Hooks That Stop the Scroll
Every day, billions of people scroll past millions of posts, videos, and ads without blinking. But once in a while,…
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