storytelling
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Entrepreneur
Storytelling That Drives Customer Decisions
Every brand is trying to tell a story, but not every story leads customers to act. Many businesses create content…
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Entrepreneur
How to Write Hooks That Stop the Scroll
Every day, billions of people scroll past millions of posts, videos, and ads without blinking. But once in a while,…
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Entrepreneur
The Storytelling Archetype: How to Make Your Brand Stories Unforgettable
When we talk about storytelling, two important concepts usually come up: frameworks and archetypes. A storytelling framework is about how…
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Women in Business
AI & Data: Nigerian Women Journalists Driving Media Innovation
Digital technology, especially Artificial Intelligence (AI) and data visualisation, continues to reshape journalism, enhancing storytelling capabilities and challenging traditional reporting…
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