marketing strategy
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Entrepreneur
Customer Journey Map: Why People Almost Buy and Then Disappear
A customer journey map shows exactly where potential customers disappear between discovering you and paying you. Most businesses can’t answer…
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Entrepreneur
The Psychology Behind Brand Loyalty
Have you ever wondered why someone insists on buying Pepsi instead of Coke or why some people queue for Apple…
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Entrepreneur
Buyer Persona: A Step-by-Step Guide to Creating a Simple One
Let’s be honest, most entrepreneurs think they know their audience, until it’s time to sell. Then reality hits: people aren’t…
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Entrepreneur
Brand Guidelines For Small Businesses
Brand Guidelines are not reserved for big corporations with million-naira budgets and global teams. Every small business that wants to…
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Entrepreneur
Small Business Marketing: What You’re Getting Wrong and How to Fix It
When people hear the word marketing, they picture billboard ads, influencer campaigns, and TV commercials. The kind only big corporations…
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Entrepreneur
Adekunle Gold Email Marketing Strategy: Lessons For Entrepreneurs
When Nigerian singer Adekunle Gold released his latest album FUJI, he didn’t just drop those songs and rely on social…
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Entrepreneur
Customer Journey Mapping: A Guide for Business Growth
If you’ve been in business long enough, you already know that customers don’t just appear out of nowhere and remain…
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Entrepreneur
Trend Marketing: Factors to Consider Before Jumping on a Trend
When it comes to marketing strategy, trend marketing is one to consider. We’ve all seen brands jump on trends to…
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Entrepreneur
The Storytelling Framework
A storytelling framework is basically a structured way of organising a story so it flows in a logical, engaging manner.…
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Entrepreneur
Organic Marketing: Grow Without Paying for Ads
It is one thing to have a growing business, and it is another to desire to take your business to…
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