Ilorin Commerce Chronicle
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Entrepreneur
Content Repurposing: Turn One Idea into Multiple Post Ideas
Content repurposing is the only reason many small business owners stay consistent online without losing their minds. Anyone can post…
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Entrepreneur
Social Media Marketing: 3 Stages to Turn Followers into Customers
Have you ever checked your page analytics and seen likes, shares and comments but not one sale? Many Nigerian business…
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Entrepreneur
Storytelling That Drives Customer Decisions
Every brand is trying to tell a story, but not every story leads customers to act. Many businesses create content…
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Entrepreneur
Standard Operating Procedures: Building a Business that Work Without You
You are a business owner in Nigeria with employees but can’t take a break, can’t travel, can’t even spend a…
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Entrepreneur
5 Levels of Entrepreneurship
In Nigeria today, almost everyone calls themselves an “entrepreneur.” The title has become a badge of honour. Once you start…
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Entrepreneur
The Psychology Behind Brand Loyalty
Have you ever wondered why someone insists on buying Pepsi instead of Coke or why some people queue for Apple…
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Entrepreneur
Buyer Persona: A Step-by-Step Guide to Creating a Simple One
Let’s be honest, most entrepreneurs think they know their audience, until it’s time to sell. Then reality hits: people aren’t…
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Entrepreneur
How to Write Hooks That Stop the Scroll
Every day, billions of people scroll past millions of posts, videos, and ads without blinking. But once in a while,…
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Entrepreneur
Brand Guidelines For Small Businesses
Brand Guidelines are not reserved for big corporations with million-naira budgets and global teams. Every small business that wants to…
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Entrepreneur
Small Business Marketing: What You’re Getting Wrong and How to Fix It
When people hear the word marketing, they picture billboard ads, influencer campaigns, and TV commercials. The kind only big corporations…
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