emotional branding
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Entrepreneur
The Psychology Behind Brand Loyalty
Have you ever wondered why someone insists on buying Pepsi instead of Coke or why some people queue for Apple…
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Entrepreneur
The Logic of Emotions: What Makes a Good Story in Business
Storytelling has been working wonders even before the rise of social media. Human beings are naturally drawn to anything that…
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Entrepreneur
Why People Really Buy: The Emotional Reason Customers Buy From You
Ask yourself, “Why do people buy my product/service?” As simple as that question may be, it will help you see…
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