Customer psychology
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Entrepreneur
Storytelling That Drives Customer Decisions
Every brand is trying to tell a story, but not every story leads customers to act. Many businesses create content…
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Entrepreneur
Define Your Ideal Customer With These 5 Questions
One thing you’ve heard over time as a business owner or entrepreneur is to “know your audience,” but what does…
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Entrepreneur
Why Trust Is the Real Currency in Sales (Part 2)
In the last post, we looked at something important that business owners play down – that trust is the real…
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