business growth
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Entrepreneur
Adekunle Gold Email Marketing Strategy: Lessons For Entrepreneurs
When Nigerian singer Adekunle Gold released his latest album FUJI, he didn’t just drop those songs and rely on social…
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Entrepreneur
Customer Journey: 7 Ways to Make it Memorable
How do you make your customer journey memorable enough that people don’t just buy from you once, but return again…
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Entrepreneur
Customer Journey Mapping: A Guide for Business Growth
If you’ve been in business long enough, you already know that customers don’t just appear out of nowhere and remain…
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Entrepreneur
Building an Effective Social Media Budget
Whether you are a small business just finding your feet or a giant in your industry, building an effective social…
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Entrepreneur
The Logic of Emotions: What Makes a Good Story in Business
Storytelling has been working wonders even before the rise of social media. Human beings are naturally drawn to anything that…
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Entrepreneur
Social Media Communities: Types, Value, and Success Features
In our last blog post, we looked at the foundation of building a social media community — what it means,…
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Entrepreneur
The Value of Building a Social Media Community
Social media today is more than likes, shares, or viral trends, it is about belonging. That’s where building a social…
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Entrepreneur
Leveraging Social Media for Your Omnichannel Marketing Strategy
A quick flashback: Think about your last shopping experience. Maybe you saw a product on Instagram, checked reviews on Google,…
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Entrepreneur
Key Performance Indicators for Social Media Goals
A fatal mistake most small businesses make is to open a social media page and start posting. When it comes…
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Business Law
Patent Protection: A Strategic Advantage in the Business Landscape
Whether you are a small business owner, a tech startup founder, or a creative inventor, your ideas are the fuel…
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