business growth
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Entrepreneur
Standard Operating Procedures: Building a Business that Work Without You
You are a business owner in Nigeria with employees but can’t take a break, can’t travel, can’t even spend a…
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Entrepreneur
5 Levels of Entrepreneurship
In Nigeria today, almost everyone calls themselves an “entrepreneur.” The title has become a badge of honour. Once you start…
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Entrepreneur
Small Business Marketing: What You’re Getting Wrong and How to Fix It
When people hear the word marketing, they picture billboard ads, influencer campaigns, and TV commercials. The kind only big corporations…
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Entrepreneur
Adekunle Gold Email Marketing Strategy: Lessons For Entrepreneurs
When Nigerian singer Adekunle Gold released his latest album FUJI, he didn’t just drop those songs and rely on social…
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Entrepreneur
Customer Journey: 7 Ways to Make it Memorable
How do you make your customer journey memorable enough that people don’t just buy from you once, but return again…
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Entrepreneur
Customer Journey Mapping: A Guide for Business Growth
If you’ve been in business long enough, you already know that customers don’t just appear out of nowhere and remain…
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Entrepreneur
Building an Effective Social Media Budget
Whether you are a small business just finding your feet or a giant in your industry, building an effective social…
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Entrepreneur
The Logic of Emotions: What Makes a Good Story in Business
Storytelling has been working wonders even before the rise of social media. Human beings are naturally drawn to anything that…
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Entrepreneur
Social Media Communities: Types, Value, and Success Features
In our last blog post, we looked at the foundation of building a social media community — what it means,…
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Entrepreneur
The Value of Building a Social Media Community
Social media today is more than likes, shares, or viral trends, it is about belonging. That’s where building a social…
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