brand communication
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Entrepreneur
Cultural Intelligence in Business: Why Businesses That Ignore Local Culture Struggle to Survive
When a business expands beyond its original environment, it steps into a different world. A world that is shaped by…
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Entrepreneur
The Storytelling Archetype: How to Make Your Brand Stories Unforgettable
When we talk about storytelling, two important concepts usually come up: frameworks and archetypes. A storytelling framework is about how…
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Entrepreneur
The Storytelling Framework
A storytelling framework is basically a structured way of organising a story so it flows in a logical, engaging manner.…
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Entrepreneur
User Generated Content: Why It Matters
When you hear the phrase User Generated Content, you might think it’s just for small businesses with limited resources. But…
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Entrepreneur
Define Your Ideal Customer With These 5 Questions
One thing you’ve heard over time as a business owner or entrepreneur is to “know your audience,” but what does…
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Entrepreneur
Why People Really Buy: The Emotional Reason Customers Buy From You
Ask yourself, “Why do people buy my product/service?” As simple as that question may be, it will help you see…
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Entrepreneur
How to Apply the Grunt Test for Social Media Page
In a previous post, we explained the idea behind the “Grunt Test” and what it means for you as a…
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