7 Ways to Creating a Clear Message for Your Diverse Businesses

Creating a clear message for your diverse businesses is not something only big brands need. It’s something every Nigerian entrepreneur juggling two, three or even four businesses must take seriously. You know how people in Ilorin love to diversify. Someone is selling cakes on her WhatsApp status in the morning, posting abayas in the afternoon and advertising body mists at night.

And they are doing it with confidence, which is not a bad thing. The challenge is the way the message comes across to their audience. When customers can’t figure out what exactly you are about, they quietly step back. They may admire your hustle, but they won’t fully trust the brand because the communication looks scattered.

Most times, these entrepreneurs aren’t confused at all. They know what they are doing. What’s confusing is the way it’s presented. And communication is the lifeblood of business.

This article breaks things down gently and practically. You’ll see how to create a message that holds all your businesses together without confusing your audience. Everything explained in real, simple language. Think of practical steps you can apply today.

Why Many Diverse Businesses Appear Confusing

Before we dive into strategy, let’s talk about the root of the problem.
A lot of entrepreneurs diversify because:

1. They genuinely have multiple interests and skills.

Someone who bakes today may have a deep love for fashion tomorrow. Humans evolve, and that’s normal.

2. They want multiple income sources.

The state of the economy would not allow anyone to rely solely on one source of income.Times are hard. If one business slows down, another keeps you afloat.

3.They want to catch opportunities as they come.

If someone asks, “Do you sell this?” they immediately say yes and figure out supply later.

 

The intention behind diversification is good. The communication behind it is usually the problem. When everything is thrown at the audience at once with no structure, it becomes noisy. Noise reduces trust. Reduced trust reduces sales.

People want to understand what you’re offering without overthinking. They want clarity. And clarity is something you can build deliberately.

7 Ways to Creating a Clear Message for Your Diverse Businesses

1. Start With a Strong Identity

Your identity is the foundation of your communication. Think of it as the umbrella that covers all your businesses. When the identity is clear, people can understand everything else, even if your ventures don’t look related at first glance.

What exactly is identity here?

It’s the sentence that describes who you are, what you value and the theme that connects everything you do. If you sell cakes, thrift fashion and perfumes, you may think these businesses don’t connect. But look deeper. All three help people enjoy beautiful, affordable things.

That is your identity.

If you run hairdressing services, makeup and accessories, your identity leans toward beauty and personal care. That’s the umbrella.

Identity helps you answer the question:

“What do all my businesses have in common?”

Once you answer that, the communication becomes clearer.

Real Example:

There’s a lady who bakes cakes and also sells gift items. She didn’t try to force them apart. She simplified her identity into:

“I create beautiful experiences for celebrations.”

Just like that, everything sits comfortably under one identity. And customers understand her. This is your first move toward creating a clear message for your diverse businesses.

2. Separate the Businesses, Not Your Voice

People want clarity, and the easiest way to give that clarity is separating your businesses on social media. Different pages with different brand names that serve diverse audience. 

But here’s the hack: Your voice stays the same. Your tone, personality and way of speaking should carry across all your ventures. Your audience may follow only one business page, but when they discover the other, they will still feel the familiar voice. That familiarity builds trust.

Why separation works:

• People follow pages because of specific needs.

A cake customer doesn’t always want to see cartons of thrift fashion.
A perfume customer doesn’t need tutorials on how to bake chin-chin.

• One page cannot carry everything without feeling overcrowded.

Example:

A guy in Tanke runs a small photography studio and an online phone-accessory store. At first, he mixed everything on his photography page. Customers couldn’t tell what he stood for. After separating the pages, each business grew faster because people finally understood what each page was about.

This contributes heavily to creating a clear message for his diverse businesses.

3. Build a One-Sentence Message for Each Business

If you cannot describe your business in one clean sentence, your customers cannot either. That one sentence is your brand message, and it guides your entire communication.

Use this simple format:

“I help (audience) achieve (result)/through (service/product).”

Examples:

“I help students and workers enjoy fresh, affordable pastries.”

“I help women upgrade their wardrobe with quality thrift pieces.”

These messages are easy to remember and easy to communicate. They give your audience something clear to hold onto.
When your message is simple, your business feels intentional. No confusion. No stress.

4. Build a Simple Content Structure

Content is how people interact with your business daily. If your content is confusing, the business becomes confusing.

Your content structure should be:

• Simple
• Predictable
• Easy to scan
• Straight to the point

People should understand each business in under three seconds. That’s how fast attention works online.

How to structure content:

• Use clear visuals (photos that show exactly what you sell)
• Use simple captions (no long essays for basic products)
• Use consistent CTAs (Buy, Order, Pre-order, Book, DM)

Example:

Let’s say you run a perfume page.
Your content should look like:
Product image
Short caption like:
“Fresh scent for your everyday vibe. N3,500. Same-day delivery in Ilorin.”
No loud fonts. No busy designs. Just clarity.

Simple content structure supports a clear message for diverse businesses.

5. Explain How Your Businesses Connect (If They Do)

Sometimes your businesses actually connect, but your audience does not know. You must explain this connection deliberately so people can understand the logic behind your diversification.

Example:

If you bake cakes and sell party souvenirs, both businesses serve event planners and celebrants. Tell people:

“I help you plan memorable celebrations, from pastries to souvenirs.”

It helps them see the bigger picture.

Another Example:

You do hair styling, sell wigs and offer makeup.

Your message could be:

“I help women look their best for every occasion.”

This explanation creates clarity and reduces confusion.

6. Focus on Customer Needs, Not Your Skills

Your audience doesn’t care about your entire skillset. They care about what part of that skill helps them. When building your communication, always ask:

• Who am I talking to?
• What do they want from me?
• What problem do my businesses solve for them?

Once you centre your customer, your message naturally becomes clearer and more focused.

7. Shape Your Personal Brand in One Simple Lane

Your personal brand should not be as scattered as your business list. Let your personal brand sit in one lane with one simple message.

Examples of simple personal brand lanes:

• “I build lifestyle businesses.”
• “I specialize in product-based businesses.”
• “I create beautiful things.”
• “I love helping people live better.”

When your personal lane is simple, people understand you even if you run 10 businesses. It makes you look intentional, not confused.

Conclusion

Creating a clear message for your diverse businesses is not about shrinking your dreams or choosing only one skill. It’s about shaping your communication so people can understand you.

When your identity is solid, your businesses have separate pages, your message is simple and your content is structured, people feel confident engaging with you. Clarity attracts customers. Confusion pushes them away.