Startups
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Standard Operating Procedures: Building a Business that Work Without You
You are a business owner in Nigeria with employees but can’t take a break, can’t travel, can’t even spend a…
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5 Levels of Entrepreneurship
In Nigeria today, almost everyone calls themselves an “entrepreneur.” The title has become a badge of honour. Once you start…
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Platform Psychology II: How to Choose the Top 3 Platforms for Your Business
In Part I of Platform Psychology, we uncovered why understanding platform psychology is the foundation of a strong digital strategy.…
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Platform Psychology: How to Choose the Top 3 Platforms for Your Business
Why Platform Psychology Matters One funny thing brands do is try to be everywhere with the same content for different…
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Cultural Intelligence in Business: Why Businesses That Ignore Local Culture Struggle to Survive
When a business expands beyond its original environment, it steps into a different world. A world that is shaped by…
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CBN Mandates Moniepoint, Palmpay,Opay and Others to Geotag 4.2 Million POS Terminals in 60 days.
The Central Bank of Nigeria has given a new directive to shut down PoS machines that are used outside of…
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Branding and Communication Terms Every Entrepreneur Needs
In a world where customers are bombarded with options, branding and communication are what set businesses apart. First, let’s settle…
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7 Entrepreneurship Myths You Need to Stop Believing
These days, there are numerous misconceptions surrounding the subject of entrepreneurship. Almost everyone aspires to be an entrepreneur, yet they…
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Core Marketing Concepts 101
Whether you’re running a small business, managing a brand, or just starting in marketing, understanding the core marketing concepts is…
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How to Gain Visibility for Your Business — Even on a Budget
There was Lade, a 25-year-old hairpreneur who had one major goal —to gain visibility for her business and grow it…
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