Startups
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Branding and Communication Terms Every Entrepreneur Needs
In a world where customers are bombarded with options, branding and communication are what set businesses apart. First, let’s settle…
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7 Entrepreneurship Myths You Need to Stop Believing
These days, there are numerous misconceptions surrounding the subject of entrepreneurship. Almost everyone aspires to be an entrepreneur, yet they…
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Core Marketing Concepts 101
Whether you’re running a small business, managing a brand, or just starting in marketing, understanding the core marketing concepts is…
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How to Gain Visibility for Your Business — Even on a Budget
There was Lade, a 25-year-old hairpreneur who had one major goal —to gain visibility for her business and grow it…
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CAC’s AI Portal to Accelerate Nigerian Business Creation
The Corporate Affairs Commission (CAC) has announced the pilot take-off of its new Artificial Intelligence (AI)-powered registration portal. The Registrar-General…
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What Is the Role of a CEO in a Startup?
Are you a startup CEO or an entrepreneur CEO? Either way, your job is not just to “serve” customers. Your…
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Beyond CAC: Why Nigerian Startups Fail to Protect Their IP
Business setup in Nigeria is no small deal, from raising capital to understanding government regulations; it’s one headache for entrepreneurs.…
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Personal Growth for Entrepreneurs: 7 Must-Read Books for Success
Personal growth for entrepreneurs is not an option, it’s a necessity. The entrepreneurial journey is both exciting and challenging…
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Entrepreneurial Resilience: Lessons from Netflix, Amazon, and Apple
Every successful business has a story of trials, errors, and eventual triumphs. Understanding these journeys can provide invaluable lessons for…
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Pricing Strategies: 8 Pricing Strategies to Grow Your Business
Pricing strategies are one of the most powerful tools in your business toolkit. Unfortunately, many entrepreneurs, especially those in an…
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