Entrepreneur
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Platform Psychology II: How to Choose the Top 3 Platforms for Your Business
In Part I of Platform Psychology, we uncovered why understanding platform psychology is the foundation of a strong digital strategy.…
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Platform Psychology: How to Choose the Top 3 Platforms for Your Business
Why Platform Psychology Matters One funny thing brands do is try to be everywhere with the same content for different…
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Beyond Profit: The Mindset of Successful Entrepreneurs
In today’s fast-paced business environment, generating profit is essential for every business. In fact, profit is one of the key…
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What Makes a Brand Luxury: Beyond Saying It
What makes a brand luxury? It’s a question many of us ask when walking past boutiques and adverts, especially in…
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Brand Guidelines For Small Businesses
Brand Guidelines are not reserved for big corporations with million-naira budgets and global teams. Every small business that wants to…
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Small Business Marketing: What You’re Getting Wrong and How to Fix It
When people hear the word marketing, they picture billboard ads, influencer campaigns, and TV commercials. The kind only big corporations…
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Cultural Intelligence in Business: How Temu Cracked the Nigerian Market
Analysis: How Temu Cracked the Nigerian Market Temu’s success in Nigeria wasn’t about having the cheapest products or the biggest…
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Cultural Intelligence in Business: Why Businesses That Ignore Local Culture Struggle to Survive
When a business expands beyond its original environment, it steps into a different world. A world that is shaped by…
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Adekunle Gold Email Marketing Strategy: Lessons For Entrepreneurs
When Nigerian singer Adekunle Gold released his latest album FUJI, he didn’t just drop those songs and rely on social…
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Customer Journey: 7 Ways to Make it Memorable
How do you make your customer journey memorable enough that people don’t just buy from you once, but return again…
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