-
Entrepreneur
Content Repurposing: Turn One Idea into Multiple Post Ideas
Content repurposing is the only reason many small business owners stay consistent online without losing their minds. Anyone can post…
Read More » -
Entrepreneur
Social Media Marketing: 3 Stages to Turn Followers into Customers
Have you ever checked your page analytics and seen likes, shares and comments but not one sale? Many Nigerian business…
Read More » -
Entrepreneur
Storytelling That Drives Customer Decisions
Every brand is trying to tell a story, but not every story leads customers to act. Many businesses create content…
Read More » -
Entrepreneur
7 Ways to Creating a Clear Message for Your Diverse Businesses
Creating a clear message for your diverse businesses is not something only big brands need. It’s something every Nigerian entrepreneur…
Read More » -
Entrepreneur
Standard Operating Procedures: Building a Business that Work Without You
You are a business owner in Nigeria with employees but can’t take a break, can’t travel, can’t even spend a…
Read More » -
Entrepreneur
5 Levels of Entrepreneurship
In Nigeria today, almost everyone calls themselves an “entrepreneur.” The title has become a badge of honour. Once you start…
Read More » -
Entrepreneur
The Psychology Behind Brand Loyalty
Have you ever wondered why someone insists on buying Pepsi instead of Coke or why some people queue for Apple…
Read More » -
Entrepreneur
Buyer Persona: A Step-by-Step Guide to Creating a Simple One
Let’s be honest, most entrepreneurs think they know their audience, until it’s time to sell. Then reality hits: people aren’t…
Read More » -
Entrepreneur
How to Write Hooks That Stop the Scroll
Every day, billions of people scroll past millions of posts, videos, and ads without blinking. But once in a while,…
Read More » -
Entrepreneur
Platform Psychology II: How to Choose the Top 3 Platforms for Your Business
In Part I of Platform Psychology, we uncovered why understanding platform psychology is the foundation of a strong digital strategy.…
Read More »