Startups
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The 3 Rs of Partnership: Rules, Responsibility, and Rewards
Before Any Partnership: Define Rules, Responsibility, and Rewards Most business partnerships do not fail because they are bad people. They…
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Why Your Supply Strategy Dies in Real Markets
Why Your Supply Strategy Dies in Real Markets Most businesses don’t have a supply strategy problem. They have a thinking…
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Substitution Competitors: The Threat You’re Not Watching
Substitution Competitors: You’re Watching the Wrong Competitors. You are watching the wrong competitors and it is quietly costing you sales…
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Vulnerability Marketing: How Much Struggle Should You Share?
Vulnerability Marketing: How Much Struggle Should You Share? When it comes to Vulnerability Marketing, Nigerian business owners hear “be authentic”…
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The Profit Margin Trap: Why Growing Revenue Isn’t Always Profit
The Profit Margin Trap: Why Growing Revenue Isn’t Always Growing Wealth The profit margin trap catches businesses when they celebrate…
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Deploying Customer Success Stories Across All Touchpoints
Deploying Customer Success Stories Across All Marketing Touchpoints Deploying customer success stories effectively means using them strategically across every customer…
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Customer Feedback Pivot: The Product Nobody Bought
Folake spent eight months building a meal planning app for busy professionals. She designed features, hired a developer, created content.…
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SOPs: Build One Your Teams Use Daily
Walk into most small businesses and you’ll find SOPs manual with the most vague stuff. Beautiful formatting, comprehensive procedures, completely…
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Customer Journey Map: Why People Almost Buy and Then Disappear
A customer journey map shows exactly where potential customers disappear between discovering you and paying you. Most businesses can’t answer…
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Hiring Framework: When to Choose Potential Over Experience
You need someone to fill a critical role. An experienced candidate wants ₦400,000 monthly. A promising beginner will take ₦150,000.…
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