Entrepreneur
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The Emotional Triggers That Drive Sales: Sell Without Being Salesy
In a previous post, we established strongly that when it comes to selling, logic tells, but emotion sells.So, as a…
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Why People Really Buy: The Emotional Reason Customers Buy From You
Ask yourself, “Why do people buy my product/service?” As simple as that question may be, it will help you see…
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Beyond CAC: Why Nigerian Startups Fail to Protect Their IP
Business setup in Nigeria is no small deal, from raising capital to understanding government regulations; it’s one headache for entrepreneurs.…
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How to Apply the Grunt Test for Social Media Page
In a previous post, we explained the idea behind the “Grunt Test” and what it means for you as a…
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From Clicks to Courtrooms: The Hidden Hurdles of Nigerian E-commerce
E-commerce growth has led businesses and customers to shift their shopping habits toward borderless transactions, which can now be executed…
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The Grunt Test: Why Your Social Media Page Might Be Costing You Sales
There are many things you can do to improve your social media presence and how much you use it for…
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Entrepreneurial Mindset: How to Think, Act, and Grow Like an Entrepreneur
To become an entrepreneur, a person needs to know how business and economics work. They need to have relevant…
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Personal Growth for Entrepreneurs: 7 Must-Read Books for Success
Personal growth for entrepreneurs is not an option, it’s a necessity. The entrepreneurial journey is both exciting and challenging…
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Entrepreneurial Resilience: Lessons from Netflix, Amazon, and Apple
Every successful business has a story of trials, errors, and eventual triumphs. Understanding these journeys can provide invaluable lessons for…
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Pricing Strategies: 8 Pricing Strategies to Grow Your Business
Pricing strategies are one of the most powerful tools in your business toolkit. Unfortunately, many entrepreneurs, especially those in an…
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