Entrepreneur
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Bring-It-to-Me Mindset in Ilorin: Why Local Businesses Must Deliver More Than Just Products
The bring-it-to-me mindset in Ilorin is no longer a prediction—it’s the new reality. In Ilorin today, customer loyalty is no…
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Your Guide to Legally Operating a Shortlet in Nigeria’s Hot Market
Short-term rentals (often referred to as shortlets) are booming in cities like Lagos, Abuja, and Port Harcourt, as well as…
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Nigeria’s Export Hurdles: Avoid These 5 Mistakes
Nigerian farmers at work in a rural field. Nigeria’s farmers produce plenty, but exporting can trip up even seasoned agribusiness…
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Legal Land Acquisition for Agribusiness: A Nigeria 2025 Handbook
Entering the agribusiness sector in Nigeria means owning or leasing quality farmland and doing it by the book. Under Nigeria’s…
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Ilorin Consumers Are Now Online: Why They Live There and What Local Businesses Must Do
Ilorin consumers are now online, and this shift is bigger than many business owners realise. Hello and welcome to…
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What Is the Role of a CEO in a Startup?
Are you a startup CEO or an entrepreneur CEO? Either way, your job is not just to “serve” customers. Your…
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Why Trust Is the Real Currency in Sales (Part 2)
In the last post, we looked at something important that business owners play down – that trust is the real…
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Why Trust Is the Real Currency in Sales (Part 1)
A man In the marketplace today, people are overwhelmed with options. Have you ever wondered why people don’t buy from…
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Storytelling in Sales: The Secret to More Conversions
Read this and understand that you can have the best product, the best price, and even the best marketing funnel…But…
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Craft Offers That Sell by Tapping into Human Desires
The best offers don’t just sell products. The best offers sell transformation. But to get people to say yes to…
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