Entrepreneur
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User Generated Content: Why It Matters
When you hear the phrase User Generated Content, you might think it’s just for small businesses with limited resources. But…
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Key Performance Indicators for Social Media Goals
A fatal mistake most small businesses make is to open a social media page and start posting. When it comes…
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E-commerce and Sales Terms Every Entrepreneur Should Master
Running a business today is no longer limited to setting up a shop and waiting for customers to walk in.…
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Outbound Marketing: Does It Still Work for Ilorin Businesses?
Marketing takes many forms. From flyers handed out at Post Office to WhatsApp broadcasts sent to entire groups. Entrepreneurs have…
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Inbound Marketing: Attracting Customers the Smart Way
In today’s crowded marketplace, shouting the loudest doesn’t always win customers. People no longer want to be bombarded with cold…
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Social Media Listening and Monitoring: A Cue for Ilorin’s Entrepreneurs
Social media is no longer just a stage for posting pictures on Facebook or running WhatsApp status updates. It has…
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7 Ways to Market Your Business Without Big Ad Spend
You have to keep marketing your business if you want to stay on top of your game in your industry.…
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Influencer Marketing for Small Businesses: A Practical Guide
Gone are the days when customers rely only on billboards, radio jingles, or newspapers ads before they make a…
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What Big Brands Know About Customers’ Questions
What big brands know about customers’ questions can be a game changer for small businesses. Amazing, right? Let’s get to…
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Customer Relationship Management: Everything You Need to Know
In today’s business world, it’s not enough to simply attract customers; the real work lies in keeping them engaged, satisfied,…
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