Entrepreneur
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Augmented Reality Marketing: Turning Everyday Experiences into Brand Magic
Let’s imagine this together: You’re shopping online for a new pair of high heels. Instead of just scrolling endlessly through…
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Trend Marketing: Factors to Consider Before Jumping on a Trend
When it comes to marketing strategy, trend marketing is one to consider. We’ve all seen brands jump on trends to…
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Building an Effective Social Media Budget
Whether you are a small business just finding your feet or a giant in your industry, building an effective social…
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The Storytelling Archetype: How to Make Your Brand Stories Unforgettable
When we talk about storytelling, two important concepts usually come up: frameworks and archetypes. A storytelling framework is about how…
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The Storytelling Framework
A storytelling framework is basically a structured way of organising a story so it flows in a logical, engaging manner.…
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The Logic of Emotions: What Makes a Good Story in Business
Storytelling has been working wonders even before the rise of social media. Human beings are naturally drawn to anything that…
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Social Media Communities: Types, Value, and Success Features
In our last blog post, we looked at the foundation of building a social media community — what it means,…
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The Value of Building a Social Media Community
Social media today is more than likes, shares, or viral trends, it is about belonging. That’s where building a social…
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Leveraging Social Media for Your Omnichannel Marketing Strategy
A quick flashback: Think about your last shopping experience. Maybe you saw a product on Instagram, checked reviews on Google,…
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CBN Mandates Moniepoint, Palmpay,Opay and Others to Geotag 4.2 Million POS Terminals in 60 days.
The Central Bank of Nigeria has given a new directive to shut down PoS machines that are used outside of…
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