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Entrepreneur
The Storytelling Framework
A storytelling framework is basically a structured way of organising a story so it flows in a logical, engaging manner.…
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Entrepreneur
The Logic of Emotions: What Makes a Good Story in Business
Storytelling has been working wonders even before the rise of social media. Human beings are naturally drawn to anything that…
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Entrepreneur
Social Media Communities: Types, Value, and Success Features
In our last blog post, we looked at the foundation of building a social media community — what it means,…
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Entrepreneur
The Value of Building a Social Media Community
Social media today is more than likes, shares, or viral trends, it is about belonging. That’s where building a social…
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Entrepreneur
Leveraging Social Media for Your Omnichannel Marketing Strategy
A quick flashback: Think about your last shopping experience. Maybe you saw a product on Instagram, checked reviews on Google,…
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News
CBN Mandates Moniepoint, Palmpay,Opay and Others to Geotag 4.2 Million POS Terminals in 60 days.
The Central Bank of Nigeria has given a new directive to shut down PoS machines that are used outside of…
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Entrepreneur
User Generated Content: Why It Matters
When you hear the phrase User Generated Content, you might think it’s just for small businesses with limited resources. But…
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Entrepreneur
Key Performance Indicators for Social Media Goals
A fatal mistake most small businesses make is to open a social media page and start posting. When it comes…
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Entrepreneur
E-commerce and Sales Terms Every Entrepreneur Should Master
Running a business today is no longer limited to setting up a shop and waiting for customers to walk in.…
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Entrepreneur
Outbound Marketing: Does It Still Work for Ilorin Businesses?
Marketing takes many forms. From flyers handed out at Post Office to WhatsApp broadcasts sent to entire groups. Entrepreneurs have…
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